Eat Well Market is a "deliciously healthy framers market" based in Los Angeles. I worked closely with the team to create the identity, website, and print materials, which included posters, a flyer, as well as the business cards.
The market was really looking for an identity that had a fun and inviting appeal to it. One that happily encouraged people to "eat well". To convey a friendly and inviting tone in the logo, I went with a lowercase typeface and smooth, rounded edges in both the font and the icon. The poster followed suit, with its range of fun fonts, and the use of playful icons.