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EXPO18 is South Africa's biggest golf expo.
Taking place from April 27th – 29th 2012, Expo18 will be SA’s largest golf expo. Their aim is to improve access to the game for South Africans and to promote our country as a golf destination for international visitors, all while debunking the perception that golf is an exclusive sport for the elite few.

This print ad for the expo is by CT agency Arctic Circle. It is part of a strategy that includes the corporate identity, 18 hole golf course inspired exhibition theme, website, social media and activations for the expo.


Martinique Treadaway – Creative Director
Brett Atherstone – Art Director
Lwandile Fikeni, Charlie Gilbert – Copywriters
Bryan Traylor – Photographer
Stacey Dunn – Styling and props
Our ad found it's way to the Media and Marketing section of the Sunday Times. Featuring us and talking about the unique perspective of the ad.
Featured on Between 10 and 5 blog.