Graphic design for Exem, a french company specialized in electromagnetic field measurements
I had total freedom for this work but the clients asked to convey a serious image. I first designed the logo using the very classic but still modern Helvetica Nueue. It's clean and effective and fits quite right what Exem asked for. I wanted a high contrasted logo so I choosed a black text on white background enhanced with a vibrant red for the baseline and the field illustration.