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EVIAN PLAYGROUND: AN INTERACTIVE SNOW-MAKING INSTALLATION Problem: In the post-holiday, grey gloom of January 2013, how do you engage London’s… Read More
EVIAN PLAYGROUND: AN INTERACTIVE SNOW-MAKING INSTALLATION Problem: In the post-holiday, grey gloom of January 2013, how do you engage London’s commuters with the purity and ‘live young’ spirit of evian? Solution: Banish back-to-work blues by installing adult-sized, snow-making playgrounds across London. From Canary Wharf to the City of London, evian got Londoners swinging and seesawing as high as they could to kinetically power the snowfall. The more they played, the more snow fell. Media: The activity was supported by PR, social media and a digital outdoor media teaser campaign. Results: Covered in 30+ publications (from the Daily Mail and Financial Times to the Huffington Post) 30,000 new Facebook likes in two weeks Read Less
Published:
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EVIAN PLAYGROUND: AN INTERACTIVE SNOW-MAKING INSTALLATION
 
Problem:
 
In the post-holiday, grey gloom of January 2013, how do you engage London’s commuters with the purity and ‘live young’ spirit of evian?
 
Solution:
Banish back-to-work blues by installing adult-sized, snow-making playgrounds across London. From Canary Wharf to the City of London, evian got Londoners swinging and seesawing as high as they could to kinetically power the snowfall. The more they played, the more snow fell.
 
Media:
The activity was supported by PR, social media and a digital outdoor media teaser campaign.
 
Results:
Covered in 30+ publications (from the Daily Mail and Financial Times to the Huffington Post)
30,000 new Facebook likes in two weeks 
 
Awards:
Best Use of Ambient Media - Golden Award of Montreux - Gold Medal - 2013
 
 
Campaign overview. 
Digital posters promoted the event at mainline and underground stations.