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Cliente: Cerámica Suro & Casey Kaplan Gallery Projecto en colaboración con la OSG Everything Must Go! fue una exhibición de arte mexicano contem… Read More
Cliente: Cerámica Suro & Casey Kaplan Gallery Projecto en colaboración con la OSG Everything Must Go! fue una exhibición de arte mexicano contemporáneo llevada a cabo entre junio y julio del 2011 en la galería Casey Kaplan, en la ciudad de Nueva York. Cerámica Suro encargó a más de 100 artistas mexicanos crear piezas de cerámica para ser exhibidas en la galería de una forma casual y con un precio especial, como si fuera un mercado mexicano de artesanía en un contexto contemporáneo. Se nos encargó crear la identidad de esta exhibición tomando como concepto base el tianguis mexicano, donde la tipografía de los posters es hecha a mano y emplea texturas cargadas, para contextualizar su mexicaneidad, combinándolo con un diseño minimalista para que ese lenguaje mexicano contemporáneo fuera mejor digerido por un neoyorquino contemporáneo. _____________________________________________________________ ENGLISH _____________________________________________________________ EVERYTHING MUST GO! Cliente: Cerámica Suro & Casey Kaplan Gallery

 Project in collaboration with OSG "Direct from Cerámica Suro in stylish Tiaquepaque comes the liquidation sale of the year: Everything Must Go! 
This one-time acquisition opportunity affords the discerning consumer a cost-conscious cornucopia of finely wrought objets d'art that are as useful as they are unusual. And fortune does not stop there! 
To host this unprecedented sale, we have the Casey Kaplan Gallery, the only shop north of the border where a person of spirit can furnish not just a household but also a heart and a mind!" 

Linda Yablonsky
New York, June 2011

 Everything Must Go was a Mexican contemporary art exhibition in New York City held between June and July 2011 in Casey Kaplan Gallery. Céramica Suro commissioned over 100 mexican artists performing ceramic pieces to be exhibited at the gallery in a very casual way and very special price, as if it were a Mexican crafts market with a contemporary context. We were commissioned to create the identity of this exhibition taking as concept the Mexican market, where the fonts on the posters are freehand and using kitch textures to contextualize Mexico, combining it with a minimal design for a mexican contemporary language through contemporary newyorker. Read Less
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Project in collaboration with OSG Studio