EVER BORED WITH SKATEBOARD?

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  • SKATEBOARDING IS WHAT YOU DO WITH SKATEBOARD.
    SKATEBOARDING IS ABOUT HAVING FUN EVERYWHERE.

  • In honor of skateboard, this simple and useful product, we decided to do this campaign for Skateboarding Day 2011.


    There are numerous unconventional ways of using a skateboard and skateboarders are familiar with them.
    With this campaign we wanted to show that that little peace of wood on wheels is not just something we ride.
    It's something that is part of every skateboarder in numerous situations that during the time became part of our everyday life that couldn't be separated from ourselves.

    So skateboard could be used as:

  • bed table
  • tree ladder
  • cutting plate
  • kitchen grinder
  • pushuper
  • lunch plate

  • nutcracker
  • outdoor laptop pad
  • self-defense weapon
  • walking stick
  • dust-free for carpets
  • spade
  • back scratcher
  • obedient pet
  • bottle opener
  • luggage carrier
  • wine opener
  • tray
  • nail file
  • … drive for flying carpet !
  • ...TO BE CONTINUED
  • Creative direction: Darko Nikolić

    Photography:
    Vladica Živanović,
    Nemanja Manjenčić,
    Tamara Gavrilović,
    Darko Nikolić

    Post production:
    Vladica Živanović
    Nemanja Manjenčić
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