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About

Photo campaign for Skateboarding day (Jun 21st) 2011. Unconventional use of skateboard in everyday life.
Published:
SKATEBOARDING IS WHAT YOU DO WITH SKATEBOARD.
SKATEBOARDING IS ABOUT HAVING FUN EVERYWHERE.

In honor of skateboard, this simple and useful product, we decided to do this campaign for Skateboarding Day 2011.


There are numerous unconventional ways of using a skateboard and skateboarders are familiar with them.
With this campaign we wanted to show that that little peace of wood on wheels is not just something we ride.
It's something that is part of every skateboarder in numerous situations that during the time became part of our everyday life that couldn't be separated from ourselves.

So skateboard could be used as:

bed table
tree ladder
cutting plate
kitchen grinder
pushuper
lunch plate

nutcracker
outdoor laptop pad
self-defense weapon
walking stick
dust-free for carpets
spade
back scratcher
obedient pet
bottle opener
luggage carrier
wine opener
tray
nail file
… drive for flying carpet !
...TO BE CONTINUED
Creative direction: Darko Nikolić

Photography:
Vladica Živanović,
Nemanja Manjenčić,
Tamara Gavrilović,
Darko Nikolić

Post production:
Vladica Živanović
Nemanja Manjenčić