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    An invitation to come hear Paul Kemp Robertson - from Contagious magazine - speak about advertising industry trends.
  • Contagious Magazine is a unique quarterly publication, app and online archive focusing on the most effective marketing and original brand ideas from around the world. When working at my last advertising agency, they invited a the co-founder, and editorial director of the magazine to speak at an event for industry folks. I was tasked with creating the invitation, that was meant to break through the clutter of mail creative directors & marketers get on their desks. We did this by first using a mylar envelope as a teaser which was followed up by a card invite. Unque printing techniques were used to help it stand out, and the graphic treatment plays on the word contagious. 
    Created while at GJP Advertising.
    Production by Gord Cathmoir.
  • Mylar envelope was silk-screened by hand.
  • Front invitation printed with holographic foil. 
  • Back side printed with a clear spot varnish in the signature 'contagious' pattern.
  • pencils with gold foil.
  • VIP lanyard.
  • RSVP cards with holographic foil print and flourescent print on front. 
  • Full collateral with notebook, RSVP cards, pencils, lanyard, and stationery. 
  • Wine bottles for the event were concepted.