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Symbols and calligraphy were set to give the feel of the Egyptian ancient spirit, then finally combined with the lazulie color. I have conducted … Read More
Symbols and calligraphy were set to give the feel of the Egyptian ancient spirit, then finally combined with the lazulie color. I have conducted the same feel of the logo and applied it in arabic. Read Less
Published:
Arabic Version Logo / JWT / ETA
 
ETA (Egyptian Tourisim Authority) establish tourism campaigns to call for forigners from all over the world to come and visit Egypt. The campaigns are distributed in global events that takes place inside and outside Egypt.
 
My Direction here was to creat an Arabic version logo to be used in all Egyptian tourism campaigns. It was a real challenge, but inspiration came along the way. The english version was already done and the arabic logo was supposed to have the same feel but with a different direction.
 
 
The official logo of the campaign, many versions are applied according to the language of the country, above is the english version. Symbols and calligraphy were set to give the feel of the Egyptian ancient spirit, then finally combined with the lazulie color. I have conducted the same feel of the logo and applied it in arabic.
 
Below are some samples of many which was inspired from a calligrapher. The arabic logo is a calligraphic solution that shows the soul of the Egypt. 
You'll find this logo used on the offical Egyptian tourisim website. Used as well on many campaigns that were and will be launched in arabic versions.
Agency: JWT Cairo
Client: Egyptian Tourisim Authority
Junior Art Director: Amr Ismail
Art Director: Islam Serag
Calligrapher: Sameh Ismail