ESPN . FOR THOSE THAT LIVE FOR SPORT . MISS NOTHING
This is the framework for a short ESPN preroll ad portraying the ability of a sporting outlook upon life to enrich everyday situations. The is just one output for this concept, the idea could span to road sweepers playing hockey with brooms and a crushed can or a child kicking a bottle in between two lamp posts.
The use of the puppet adds a new dimension to the idea and allows for humour to be brought in to the picture as well as creating a defining feature amongst this line of ads, setting them apart from the majority