First of all, several corporate pieces have been designed: a brochure that explains the history of the Telefónica building in Madrid, and the program of activities and invitations. Format (A5), use of color (blue, gray and white), photographic style (a slideshow in which a selected frame cuts two images, to simulate the “cut” logo) and compositional elements (typography, lines, location of the logo…) are all clearly defined.
Secondly, Erretres has designed folded brochures for exhibitions and series of meetings, in American envelope size. This design has been applied to the first exhibitions hosted by Espacio: “Telefónica Cubist Collection”, “History of Telecommunications” and “Art and Artificial Life. VIDA 1999-2012” and also the film series “Filmmaking (in Paris) in the Days of Cubism”.
Thirdly, we have set down the design of educational brochures, which keeps the same style as the previous one, but modifies the use of color by gradated tones (inspired in the use of bright colors by children) from Telefónica’s corporate blue.
Finally, Friends of Talent is a series of meetings that brings together successful Spanish young people. Erretres resolved the graphic identity of these conferences by means of dialogue and exchange of ideas’ concept. A simple black mark, almost typographic, comprising four overlapping “speech bubbles”, evokes the energy of these meetings. Posters and brochures for the event have also been designed.