In 2000, Ericsson and MTV unveiled LiLi, Asia's firstvirtual Interactive VJ. Far from your quintessential VJ, LiLihailed Irom Cyberspace. 

LiLi and Ericsson made a terrific combination. Movingfrom 1999 into a new millnium, youth was a market force so influential that it appearedto be calling the shots for theelder generation's next move. The tastes and temperaments of young people hadmarketers, including Ericsson taking keen notice, and their technology know-howhas made teens the family's purchasing mentors. Lili is in sync with their lifestyleand will set the cultural pace for the next millennium.

Making her lirst appearance in mid 2000, LiLi,Asian and single, was seen sporting the futuristic 'cybernaut' look -- cyberchic interpreted in an ensemble of metallic pastel colours and perky platform shoes.LiLi, whose name means "pretty" in Mandarin, lived up to her name witha pretty, fresh face framed by silver ponytails and large green-blue eyes.

LiLi was been inspired byJapanese Anime with her rootsset firmly in Asia. When you think of LlLI, you think about friends, chatting, funand music. She was a cyber chick, but also the girl next door.

Ericsson sees teenagers as driving the future -they are energised, emotional, market-wise and tribe-minded. More importantly,they grasp new technology very quickly and are constantly hungry for more.Ericsson believed believe their early adoption of new technologies wouldspearhead 3G, the next communication revolution.

To truly connect with youths in Asia with itsvast cultural diversity and language differences, LiLi differed slightly ineach country - she spoke in the local language and was culturally sensitive.LiLi was also fluent In a variety of Asian languages including Mandarin, Hindiand English. During her programme, LiLi was accompanied by her alter ego andsidekick 'Bel Bel', her cheeky side.

Powered by Ericsson, LiLi came alive on July I ,2000 when her show "LiLi™: Verslon 1.2" premiered on MTV SoutheastASia, MTV Mandarin, MTV India and MTV Australia. Through the interactive6-minute daily shows; callers had the opportunity to chat with LiLiin real time, hear their favourite music video requests and caught aglimpse of the very latest technology and street trends. LiLi's fans were also ableto engage with her on MTV's Asian websltes where she took their music video requestsonline.

An extended version of "LiLi™: Version 1.2"rolled into China later in 2000 in collaboration with CCTV, the Chinesenational network.