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The client for this project was EQT (Equitable Gas) and we worked in competing groups, each consisting of 4 designers and 2 marketers. At the end… Read More
The client for this project was EQT (Equitable Gas) and we worked in competing groups, each consisting of 4 designers and 2 marketers. At the end of the project, we presented to Kevin West, the Managing Director of External Affairs of EQT in Kentucky. Read Less
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I served as project manager and worked with three other junior graphic design majors and two marketing majors to complete this project for the client, EQT. The project background is that EQT wants to have a yearly basketball tournament in one of four of its footprint states in order to promote the EQT (formerly Equitable Gas) brand and demonstrate their desire to give back to the communities from which they harvest resources. Materials for this basketball tournament included a logo featuring EQT's logo and event tagline, a business identity, and various advertising materials and marketing strategies. Upon completion of these materials, we (each competing group, approximately 7 total) gave a formal presentation to Kevin West, the Managing Director of External Affairs for EQT in Kentucky.
Logo we created for the tournament. It appeals to the high school student demographic because of the distressed elements including typeface and it appeals to the adult demographic because of the clean geometric figures. We also repeated the descender from the EQT logo and made it an integral part of the tournament logo.
Business identity: letterhead, envelope, business card.
Poster: All of the things that go along with the design of this poster, I worked collaboratively with two others on.
Billboard: 2D and 3D.
Pole Sign.
Bus wrap & bus shelter signage.
Newspaper Ads: black and white as well as color.
Court graphics.
Website: I designed this on my own.
Additional Promotional Products for which I was solely responsible: travel coffee mug, a mailer for in with the gas bills (front and back), keychains (custom shape and rectangular), pens, fan towel, button/pin, silicone bracelet, car decal, water bottle, key card envelope for the surrounding hotels, and refrigerator magnets.