Bringing custom controllers to an audience that leaves no room for error: gamers
Since the beginning, the owner had thoughts of expanding beyond controllers, so when I conceptualized the mark and typography for this client, I made a calculated move that owner loved. What was that you ask? We made the logo modular. The mark that pairs with the typography can easily be fitted with a different icon (instead of a controller) and the word "controllers" can be replaced with any number of different product lines such as apparel. Overall, the logo is perfect for a start-up company in this genre and is foaming at the mouth to expand in the market.