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Since fashion began, it has gone hand in hand with music as both an expressive and complimentary duo. One brand, Energie has focused more on the … Read More
Since fashion began, it has gone hand in hand with music as both an expressive and complimentary duo. One brand, Energie has focused more on the music side of their AW12 campaign that almost makes the goods come secondary - but in a really good way. They have captured the urban feel of the brand with a new campaign titled Make Noise fronted by UK band Rubber Kiss Goodbye. The Energie campaign presenting a new means of expression through dress that is fully reflective of Energie’s identity to stand out from the crowd. The Make Noise collection presents a mix of black and white urban-style graphic t-shirts that are not for the faint hearted and a denim collection synonymous with the cutting edge British indie scene. Rubber Kiss Goodbye are proving to be one of the UK’s hottest new bands around, consisting of Tara Ferry, son of English singer, musician and songwriter Bryan Ferry along with other band members Oliver and Peter. Energie also appointed the Swedish photographer Alex Lindhal to follow the band in their natural environment where they live and work, capturing their every move. In turn resulting in a range of retro black and white campaign shots reminiscent of backstage scenes of indie-rock groups on tour, identifying and exalting the spirit of the collection, for an independent and unmistakable style that goes beyond mere seasonal trends. Read Less
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MAKE NOISE
 
The Energie campaign presenting a new means of expression through dress that is fully reflective of Energie’s identity to stand out from the crowd. The Make Noise collection presents a mix of black and white urban-style graphic t-shirts that are not for the faint hearted and a denim collection synonymous with the cutting edge British indie scene.