ELIT CHOCOLATE CAMPAIGN

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  • THE CHALLENGE

    Elit Chocolate, was founded in 1924.  
    For almost 90 years, We never made an 
    advertising campaign... When we decided to 
    focus on B2C with an ad campaign, we had 
    less than 10 Facebook and Twitter followers. 
    The brand was virtuallyunknown to end-users.


    THE SOLUTION
     

    We wanted to stick to one simple solid fact: 
    we are master of chocolate; new at advertising.
    As we were hopelessly amateur, something 
    always went wrong. Nevertheless our naive 
    and clumsy efforts were quickly noticed. 

    THE RESULT

    The campaign has been a huge success in Turkey. 
    The brand awareness rose by 50%. Thousands 
    of online sharing and comments brought almost
    20.000 Facebook and 900 twitter followers.
  • AMBIENT
  • PLEASE DON’T DIE. WE NEED YOU
  • VIRAL
  • THE MAN BEHIND THIS
    “UNPROFESSIONAL” CAMPAIGN
    IS A JUNIOR CREATIVE DIRECTOR
  • REAL TIME MARKET EXPANSION
  • PRINT
  • FACEBOOK FANS WERE RECRUITED
  • ELİT ATTEMPTED TO WELCOME “CAMPAIGN”
  • TV