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About

About

EISE - THE INNOVATION SERVICES SCHOOL - http://eiselab.com.br/
Published:
EISE is a school, but not only a school. It is also a movement, a flag.
A movement for the construction of more innovative services, for a new educational model, for the disruption of the current and unsustainable corporate paradigms, for new ways to see and experience work and, as a consequence, the construction of a better world.

From an educational perspective, it means the search for answers that can stand in this insane transition from an industrial society to a services one.
A new model which gravitates from the transmission of knowledge to the development of competencies.

From traditional educational styles to the mediation of the learning process.
From ready-made answers to the right questions, those difficult ones often conveniently ignored.
Based on dialogues and genuine interactions.

A complete approach to the development of both professionals and individuals.
Based on cooperation, and the search for the identification and nurturing of individual talents.
From theory to action, action that busts the development of real solutions.
Learn by doing.

From the traditional classroom to a lab of learning and experimentation.
Where the city, world, and all environments are part of the learning process.
Where people integrate teams and are able to create solutions that makes the difference in peoples’ lives and organisations.
Where the participants can choose the most relevant topics and sculpt themselves their learning journey.

And they follow this path from explorers to service thinkers.
Where the teachers are not the knowledge holders, but act as connectors and facilitators of the learning process.
We propose the re-thinking of the way we design services starting from a whole new concept of educational service.

Different, inspirational, playful, active, creative, magical and more importantly transforming.

An informal education system, free of the ties of an outdated, fragmented, strict and increasingly less relevant traditional one.
That accepts complexity, transdisciplinarity and brings to light the gestalt, holistic and humane approach of Design Thinking, terminally stopping the
fragmentation of knowledge, inherited from an outdated industrial era.

Where people comprehend that the purpose of living and working is in serve others and that service is at the center of value of all things. A school of service innovation, in a service society.

HISTORY + PERSONALITY + IDENTITY
the new bauhaus
the wizard archetype, that uses symbols and evidences to transform commom situations in desirable situations.
a revolutionary brand, that fights to return the serving essence - the secret to building a new world.
ROUGHS
GEOMETRIC CONSTRUCTION OF THE LOGOTYPE
CROMATIC ANALYSIS
a magical, transformative and inspiring brand.

a lighthouse which doesn't indicate a point of arrival, but guides the way foward.
EISE LAB SANS SERIF
VISUAL IDENTITY PROTOTYPES
PICTOGRAPHIC FAMILY
INFOGRAPHICS
THE SERVICE INNOVATION LAB.
Renders by: Gustavo Bittencourt

ilustrations by: GUMA.
PROJECT TEAM:
Service Thinkers:
Tenny Pinheiro, Luis Alt and Marco Santor
o.

Service design and branding project:
Douglas Cavendish

Web project
:
William Duarte, Marcos Paiva nd Matheus Muller
Join the revolution and build our new world :)