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Ego Watches website is an experience for people who own their ego and time. Project at the agency t_insight in 2010. Role: Creative Concept, Lay… Read More
Ego Watches website is an experience for people who own their ego and time. Project at the agency t_insight in 2010. Role: Creative Concept, Layout Design, Photography and Animation. Project URL: http://www.ego-watches.com/ Challenge Ego is a watch company that was launched in Portugal in 2010. Therefore this project had the goal of creating an online communication space for Ego Watches, that should convey to their target audience their values, the quality of their products and their positioning relative to their competition. This could enhance the brand and set it apart in the market. The main goal was to integrate each type of content with the brand image and create an unique kind of immersive and engaging navigation, without becoming uncanny. Communication Concept and Strategy Generate a communication portal that suggests the mood of the brand, and making this a unique channel that could only belong to this Ego Watches. Therefore the aim was to create a space where the audience could clearly identify the brand and that could create empathy between them. All the imaginary surrounding Ego Watches takes shape in a striking image, communication and navigation. The first step was to create a whole visual set that would reference to the idea of ego and, despite the “selfishness”, the space around it.That's why the website is in a 1st person mood, one in which “I choose my watch thinking about ME”. Image The look and feel is reminds an american highway in the 50's/60's, it's not old fashioned but retro, based on the brand's logo. The whole website has one main background, a “never-ending” typical deserted highway, with a treatment, in terms of colour, that conveys the warmth of the ambience and the time travel to the 50's/60's. The “Ego” is why the user is put in the place of facing this lonely road, alone with himself in this journey and path that will follow: the choice of a watch. Not just any watch, HIS watch, one that suits HIM, and thus focusing on HIMSELF, as should happen in buying and choosing an object as personal as a watch. All other elements fit the environment and the logo shape and colour, accordingly with the visual language specifically created for this website. Animation details where considered to give life and movement to the whole experience. Outcome Ego's website couldn't be applied to any other brand, it has a single way of communication, unlike any other watch website at the time. It captivates the user from the first moment and leads him to explore the inner “pages”, performing his own path, his way, alone, in the search for his own watch. The whole website is based on a narcissistic concept of ego, that becomes visible both through the image and location of all the elements. The ambience is strong, dynamic and unique, conveying the brand's motto in a mixture of narcissism and complete self-control. A place with a very singular energy, irreverence and charm, getting inspiration from the pure american 50's/60's. Read Less
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Ego Watches website is an experience for people who own their ego and time.
Project at the agency t_insight in 2010.
Role: Creative Concept, Layout Design, Photography and Animation.
Project URL: http://www.ego-watches.com/
Challenge
Ego is a watch company that was launched in Portugal in 2010. Therefore this project had the goal of creating an online communication space for Ego Watches, that should convey to their target audience their values, the quality of their products and their positioning relative to their competition. This could enhance the brand and set it apart in the market.
The main goal was to integrate each type of content with the brand image and create an unique kind of immersive and engaging navigation, without becoming uncanny.
Communication Concept and Strategy
Generate a communication portal that suggests the mood of the brand, and making this a unique channel that could only belong to this Ego Watches. Therefore the aim was to create a space where the audience could clearly identify the brand and that could create empathy between them. All the imaginary surrounding Ego Watches takes shape in a striking image, communication and navigation.
The first step was to create a whole visual set that would reference to the idea of ego and, despite the “selfishness”, the space around it.That's why the website is in a 1st person mood, one in which “I choose my watch thinking about ME”.
Image
The look and feel is reminds an american highway in the 50's/60's, it's not old fashioned but retro, based on the brand's logo.
The whole website has one main background, a “never-ending” typical deserted highway, with a treatment, in terms of colour, that conveys the warmth of the ambience and the time travel to the 50's/60's.
The “Ego” is why the user is put in the place of facing this lonely road, alone with himself in this journey and path that will follow: the choice of a watch. Not just any watch, HIS watch, one that suits HIM, and thus focusing on HIMSELF, as should happen in buying and choosing an object as personal as a watch.
All other elements fit the environment and the logo shape and colour, accordingly with the visual language specifically created for this website. Animation details where considered to give life and movement to the whole experience.
Outcome
Ego's website couldn't be applied to any other brand, it has a single way of communication, unlike any other watch website at the time. It captivates the user from the first moment and leads him to explore the inner “pages”, performing his own path, his way, alone, in the search for his own watch.
The whole website is based on a narcissistic concept of ego, that becomes visible both through the image and location of all the elements. The ambience is strong, dynamic and unique, conveying the brand's motto in a mixture of narcissism and complete self-control.
A place with a very singular energy, irreverence and charm, getting inspiration from the pure american 50's/60's.
Video from the online version of the website and screenshots from the 1st proposal to the client.