• Ethical Fashion Forum
    Brand Identity & Web

  • Since EFF formed back in 2005 they have been busy building their resources and network to create an ethical platform for the fashion industry. Several years later EFF realised they needed a visual makeover to front and drive forward their quest.

    EFF asked DF to create a visual identity that would be accepted by possible government funders but that would also appeal to their target audience, those within all areas of the fashion industry. It should be clean, fresh, flexible and able to be used on and offline.

    The stitch mark represents the main aim of EFF which is to bring together the world of ethical practices and
    the fashion industry.