EDP Identity

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  • International energy innovators EDP desired a transparent, customizable and modular identity with room to evolve. 

    The new EDP identity uses four fundamental shapes (a circle, half circle, square and triangle) to build 85 unique EDP logomarks and hundreds of representational illustrations that form an entirely new graphic language for telling complex stories.
    Developed for Sagmeister & Walsh.

  • App designed to introduce the new visual language of EDP to its customers in an appealing and engaging way.
  • Art direction: Stefan Sagmeister
    Design & Direction: Jessica Walsh
    Design: Xavi Garcia, Michael Freimuth,
    Stephane Elbaz, Richard The
    TV Commercial in collaboration with Brand New School