Initially, I conducted an extended research about similar festivals that take place in Greece and abroad, to observe how other graphic designers have dealt with a similar issue. In most of the festivals I inquired, there wasn’t a bold visual identity, while in some of them there was only a poster with the necessary information.
So I decided to get away of the usual models and create a strong optical identity, easily recognized and totally functional with every kind of applications.
Firstly, I started with some keywords that are connected with this kind of music and with what has to do with such a festival. According to these words I started to make drafts for the logo, while, at the same time, I started to think about possible names of the festival.
After recording several possible names, I finally chose the ”EDGE”, because it is a small word, that on the one hand can easily be memorized and on the other hand can form an interesting typographic design.
Alongside with the search of a suitable name, I experimented with various shapes, trying to create an original sign. Inspired from various objects relative to this music scene, like the turntable, the vinyl, the cd player, the knobs of the mixer and the light rays, I ended to a round form and made some drafts. My intention though, was to draw a changeable-adaptable logo that according to the application being used, could change form and color. So, I initially designed an eye, in the inner part of which there were successive circular lines, while the rest of the sign was “broken” and differently painted.
When I was drawing the poster, I made several experimentations. I finally resulted in a poster 50 x 70 cm, which includes the pattern of the logo, the word EDGE and all the information needed for someone to be informed of all the festival events. I did not like to overload the poster with much more elements, so I thought that, before this poster appears officially, 4 other posters in the form of teaser could appear, with the aim of creating interest about the festival, before any other information announced. The basic design elements of these promotional posters are the square shapes in the basic colors of the festival identity.
Tickets are pretty minimal, with colored squares on one side and the word EDGE on the other one, though they contain all the necessary information.
The van of the festival, which carries all the necessary technical equipment, is covered with the basic forms and colors of the optical identity.