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Eccellente is an organically grown durum wheat pasta imported from Italy. The concept behind the design was to emphasize the main ingredient: whe… Read More
Eccellente is an organically grown durum wheat pasta imported from Italy. The concept behind the design was to emphasize the main ingredient: wheat. The strategy for using the wheat was to evoke the organic and traditional qualities of the product, while using a color scheme that accentuates the contents of the package. Read Less
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ECCELLENTE PASTA
Packaging
Eccellente is an organically grown durum wheat pasta imported from Italy. The concept behind the design was to emphasize the main ingredient: wheat. The strategy for using the wheat was to evoke the organic and traditional qualities of the product, while using a color scheme that accentuates the contents of the package.