E-Type - 50 Years of a Design Icon

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  • Jaguar E-Type - 50 Years of a Design Icon

    Unveiled at the Geneva Motor Show in March 1961, the Jaguar E-Type was an absolute sensation. Such an iconic machine needed something special to mark its golden jubilee and so we proposed a specially commissioned coffee table book, available in two stunning formats: a premium version and a limited edition leather-bound VIP volume.

    The result – ‘E-Type - 50 Years of a Design Icon’ – charted the remarkable story of this revolutionary car through a combination of previously unseen material arising from exhaustive research in the Jaguar Heritage archives and newly commissioned content. What you see here is a small sample of the final 144-page collectors’ edition coffee table book along with the accompanying iPad app, commissioned by Jaguar Cars, written and published by FP Creative in March 2010.

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