• E&R chauffeurs were a struggling chauffeur business from South Africa who where seeking a new look to their ailing brand in order to increase their clientele.                                                                
    The business was based at Cape Town international airport and targeted business passengers transiting from the airport to their hotel.          
    Because the current identity lacked professionalism class and visual sense, it played a major role in holding back the business from increasing their clientele.                                                                       
    The new, re branded identity strives to achieve a more luxurious and professional chauffeur experience, by being clean, classy and straight to the point.                                                                                          
    The brand is now more vibrant and contemporized than before and with the help of a little dash of colour, which helps to give potential clients more of an emotional connection.