A GDUSA award winning campaign in Publication in Print and Online Category
Horizontal Ads are two page magazine spreads. Vertical ads are single pagers with the exception of the 137' Aerial ad that was developed as a two page spread meant to be viewed vertically. This engages the magazine reader to turn the book 90 degrees in order to view the ad correctly.
Created using compositing and lighting techniques, each background accompanying the featured product (fire engine) is unique. I was responsible for all art direction, design, pre-press, etc.