DxO Labs
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About

About

Conception, UX & Art Direction / Pitch / March 2013 Strategy & Conception : 5 days Photoshop : 3 days Copywrighter : Stephanie Barrois Credits … Read More
Conception, UX & Art Direction / Pitch / March 2013 Strategy & Conception : 5 days Photoshop : 3 days Copywrighter : Stephanie Barrois Credits : Soleil Noir Read Less
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DxO Labs is a software editor focused on image processing for cameras. In addition to have a strong expertise in all aspects of camera components, it is the leader for image quality evaluation : the company own and develops a very unique and comprehensive measurements data on almost all lenses and camera performance parameters. 
 
DxO Labs was launching a consultation to choose its communication partner, and launch some communication operations.
 
 
The DxO ViewPoint digital campaign proposal.
 
The objective was to define a communication campaign that matches both aspirational and technical needs :
- An experience site to inspire
- A challenge to engage
- A responsive social platform to share
- A product page to convert
 
 
 
 
 
 
 
 
User Journey XP 1
 
 
 
 
 
 
 
User Journey XP 2
 
 
 
 
 
 
 
 
 
Social Sharing Platform
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
AD press
 
 
 
 
Packaging proposal