• Duracell / The Power to Win is a creative Pitch commissioned by 4th Screen agency based in London.

    The challenge
    The project's idea is based on gamification strategy, which is the use of game design techniques, thinking and mechanics to enhance non-game contexts. In this case, has been essential set tangible goals for what Duracell hopes to achieve using a simple game, linked with the existing advertising theme (sprint competition) and London 2012 Olympic games.  

    The actual goals of this project are: create a whole media platform marketing campaign, brand awareness, engagement, sales and revenue.