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Promotional package design for Duracell
Trusted Everywhere.
Even in pop culture. 

Duracell Promotional Packaging
Batteries don’t just power cool things, anymore. They are the cool things. With this new package design for Duracell, I created a promotional tool to get people excited about the batteries they buy. I used icons from popular culture, like Star Wars, to help the Duracell brand stand out on the shelf from its competitors. It gives people a chance to connect directly with the product in a way that other brands don't. Who knows, maybe in 50 years we’d see this packaging up at a collector’s auction. 

The new package is made of 100% recycled cardboard and uses the back of the "original" battery package as the front for a larger canvas, which is why there isn't a need for a clear plastic case to hold the batteries anymore.  A few other ideas for other pop-culture references were included to see how the system could work.