DÜSSELDORF OLYMPIA 2016
curated by Andreas Uebele
at the University of Apllied Sciences Düsseldorf
(Fachhochschule Düsseldorf), 2009
The attempt of Düsseldorf 2016 is to communicate the image and the Olympic Games of and in Germany exclusively with sports, cultural highlights and the living of the Olympic spirit. The quality of the corporate design contributes a large part to communicate this positive image. This corporate design is dynamic, powerful, colorful and clear. It suggest the slogan "higher, faster, further!" The five bold colors not only create a beautiful color tone they are also subordinate to a functional system. This color system helps the visitor to find their way in the Olympic field.