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A branding project on Dubai Design Days, United Arab Emirates. The brief of this project was to rebrand 'Design Days Dubai', [ for the sake of th… Read More
A branding project on Dubai Design Days, United Arab Emirates. The brief of this project was to rebrand 'Design Days Dubai', [ for the sake of the project I renamed 'Dubai Design Days', as it allows for city's name to be the first form of recognition]. In this project i rebranded the logo, create stationary and moments where the logo would be present and then took ambitious turn towards a more futurist approach to poster design, by creating a '3D poster' as a unique form of advertisement. Read Less
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Dubai Design Days {DDD}
rebranding project
The brief of this project was to rebrand 'Design Days Dubai', [ for the sake of the project I renamed 'Dubai Design Days', as it allows for city's name to be the first form of recognition]. In this project i rebranded the logo, create stationary and moments where the logo would be present and then took ambitious turn towards a more futurist approach to poster design, by creating a '3D poster' as a unique form of advertisement.
 The Logo
The creation of the logo was derived from a geometric grid that highlighted the innovative feel of Dubai. The construction of logo is very much reminiscent of the buildings and ever-changing lifestyle that Dubai holds. The transition of the cubic forms morph from the latin letter 'D' into the arabic letter 'د' (dal). 

Dubai Design Days; is the transitional state between primitive heritage and modern creation, that galvanizes through time.
The final logo
Stationary and Brand
The 3D posters and Fabric

The concept is derive from the attempt to create a visual language that is communicated through a structure by combining physical materiality and 3 dimensional form, to create some sort of elusionary art that surpasses the conventional of creating 2D posters or banners as a form of brand identity.

A cloth that is the ‘fabric’ of Dubai Design Days that helps highlight or denote a form of communication, a surface treatment 
3D print of Model