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About

About

Corporate Branding and Identity for Drishti Public Relations, Goa, India.
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Drishti Public Relations is a company based out of Goa, India. "Drishti" is a sanskrit word that means focused vision. In Yoga, Drishti is a way of advancing concentration, and concentrating intention. The logo draws inspiration from the light of a candle, that allows our eyes to see in the dark, and the typographic style that is dominant in traditionally written sanskrit. Below are sections of the final brand manual and collateral set that was a part of the package given to the client.