Dreft Promotional web site (P&G)

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  • Promotional website for brand new light duty detergent Dreft (P&G)
    Convergent Media Group production.

    General aim of the website was to reflect Delicate Clothesperspective into washing detergents: show negative effect of universaldetergents and DREFT as clothes protector.

  • Once the site loaded starts game, where visitor lies ahead to safeclothes with the power of Dreft from the universal detergent.
  • After trying himself as clothes protector visitor can find out moreabout clothes hard days trought fun interactive shorts set which shows3 main clothes life periods such as wardrobe, laundry and wearing.
  • Also site has an intro and product page that gives better view about Dreft.
  • Credits:

    Project director, Flash design/animation, flash programming - Vitaliy Onishenko
    Art Direction, Design - Oleg Kostyuk ( theOleg )
    Flash programming - Andrew Ermeneu
    Products intro animation - Serge Velikorodnov
    Character design, shorts concept and illistration - st. Valentin
    Shorts animation - Animax and Alex Davidov
    Sound producer, sound fx creation - Alex Orel
    PHP, DB, Html, Javascript programming - Serge Korgov (Elpas0)
    Voiceover - AudioPort

    Creative brief, idea, site concept, scenario, copywriting, requirements specification - Convergent Media Group.

    Link: http://dreft.ru