Drap It is a drag and drop tool to create your own online space.
What makes it outstanding is that the user is free in the decision how to use it and doesn’t have to decide on pre-defined layout. Creating collages, websites, blogs or shops is all possible. You can even collaborate with others on your project.
We were asked to develop a design concept, including a logo and the app’s website.
We based the concept on the aspect of artistic freedom. The idea of a stunt pilot was born quickly, but we needed something more easily to handle: a hot air balloon. With this as our main theme, we wanted to show that you can create your own project with the sky as your canvas.
Based on this concept, we developed a complex visual language, including eyecatching illustrations to visualize main aspects of the app.