Drake Hotel Website

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  • In collaboration with the award-winning design firm Trapeze, I worked on a redesign for The Drake Hotel's website. The Drake, located in Toronto, Canada, includes an event space, restaurant, music venue, gallery and retail store - so our goal was to give visitors an equally dynamic online experience.

    As the lead copywriter for this project, I worked closely with the Drake's Art Director to create the new site. We personified the hotel with a playful written tone, and did our best to match the physical space with vibrant photos and hand drawn elements. 

    See the live site here.