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About

In collaboration with Trapeze, an award-winning web design firm, the Drake Hotel launched a new website in 2011. I contributed to this year-long … Read More
In collaboration with Trapeze, an award-winning web design firm, the Drake Hotel launched a new website in 2011. I contributed to this year-long project by writing and editing all copy and creating a more friendly and accessible tone. Read Less
Published:
In collaboration with the award-winning design firm Trapeze, I worked on a redesign for The Drake Hotel's website. The Drake, located in Toronto, Canada, includes an event space, restaurant, music venue, gallery and retail store - so our goal was to give visitors an equally dynamic online experience.

As the lead copywriter for this project, I worked closely with the Drake's Art Director to create the new site. We personified the hotel with a playful written tone, and did our best to match the physical space with vibrant photos and hand drawn elements. 

See the live site here.