Add to Collection
About

About

During the summer of 2011, The Drake Hotel became Drake Summer School, a building-wide campaign pulling from 70's and 80's high school themes. I … Read More
During the summer of 2011, The Drake Hotel became Drake Summer School, a building-wide campaign pulling from 70's and 80's high school themes. I created a menu design inspired by a student's workbook. Read Less
Published:
During the summer of 2011, The Drake Hotel became Drake Summer School, a building-wide campaign pulling from 70's and 80's high school themes. As a part of this campaign, the dining room was branded as the Dining Hall and served cafeteria favourites with a twist like chocolate Jell-o, a foot-long veal cheese hotdog and juice boxes with booze injected into them.

Going with the high school branding, I created a menu design that was made to look like a student's workbook. It was presented as bad photocopies of worksheets and textbook pages stuffed into a duotang or cahier folder. The illustrations and captions provided humorous science references. Along with the menu was an order sheet styled after an exam punch card.
The fine print at the top of the card reads: Please shade in the appropriate oval. DO NOT shade outside the oval. DO NOT use textbooks or calculators.
Thomas Young's famous Double Slit Experiment as applied to an Iceberg + Blue Cheese Salad.
The side dish nutritional chart.
Fault lines in a lobster roll.
Once the pages were designed, they were printed then photocopied (badly) multiple times, mimicking the sheets my teachers would use year after year.
Henri Becquerel - discoverer of radioactivity and inventor of Chocolate Jello.