Dr Pepper Unmistakable Ride Campaign

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  • Dr Pepper Unmistakable Ride Campaign
    Clients: Dr Pepper, Mercury Mambo
  • Dr Pepper held a custom car give-a-way contest called, "Dr Pepper's Unmistakable Ride." We started out with the Event Logo Design and Lowrider Illustration. By using these two elements as the basis of the core design, I created the look and feel for the Unmistakable Ride Campaign. This campaign spanned multiple markets and multiple marketing pieces.
  • The main poster design for Dr Pepper's Unmistakable Ride Campaign. All other marketing assets and version took the lead from this design.
  • A sampling of some of the different formats spanning multiple markets.
  • Close-up of one version.