The recent boom has changed the face of downtown Miami. It's young, vibrant and bustling with life. DAC is a full-service health and fitness facility that has served the downtown business professional for over 20 years. When new ownership took over this landmark club, they wanted to keep the high caliber reputation while bringing the health club into the present with a more modern feel. As DAC began renovating the club on the inside with amenities and equipment to better fit the new clientele, P+A gave the brand a facelift, with a redesigned logo and marketing materials that appeal to a hip, energetic crowd. P+A redefines brand messages for new business environments.