Douwe Egberts, a premium brand coffee company.
A brief set by YCN to create excitement and awareness for the coffee company Douwe Egberts.
The aim of my project was to try and make ‘Douwe egberts’ into a brand that is more appealing to a younger audience yet still keeping the identity of a premium brand that will still be recognised by its existing customers, getting this balance between getting new people interested in Douwe Egberts and keeping people who already where absolutely vital to the success of this project. I really wanted to give the impression that this company is one of simple pleasures, not over complicating things with busy designs, overloading you with information that you don’t necessarily need, sometimes all you want is just a coffee.
I decided to rebeand the whole company is i felt i wanted to have compleat control over the project. Project includes logo design, wax seal stamp and letter heading, a booklet celebreating Douwe egberts rich heritage, packaging, website design, a poster campain and a tv advert.