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About

About

Identity and brand development.
Published:
Insight
Dose is an entertainment software and technology company founded January 16, 2012. In addition to unique casual gaming intellectual property Dose focuses on using art, design and code to create quality software
for mobile platforms.
Approach
Dose identity was challenging to design. A seemingly simple idea the reasoning behind the name was commodification of what is perceived as entertainment in modern westernised culture. This being primarily but not limited to games, story telling and animation. Virtual worlds have wide ranging set of positive qualities for human development. Dose is a representation for these ideals.
Process
Mind mapping was used to start generating ideas.  In one of initial brainstorming session the idea of the pill emerged. Elaborating on this idea, a construct was developed of what the pill can represent.
This was inspired by Slavoj Zizek writing on ideology inadvertently.  Typography was used in conceptualising and idea generation. Most notably letter D (Dose) and letter I (Interactive).
Third Choice
Internet Identity
Dose website was created to show off  creative and technical capabilities of the team. My personal preference was to deliver on the interactive aspect of the business, hence the stage and characters. Using HTML 5 technology canvas and 3d.js the main stage will be functional and let visitors interact with the website directly.
Credits
Sparky Model (robot on website in the computer screen on top of the page) was designed by Mathew Beeke.James modeled and texture by Steve Koutsouliotas.