Doritos — Write The End
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The Doritos THE END campaign started at Superbowl with a TV ad that asked consumers two questions: Which flavour do you want to destroy – Onion R… Read More
The Doritos THE END campaign started at Superbowl with a TV ad that asked consumers two questions: Which flavour do you want to destroy – Onion Rings N’Ketchup or Buffalo Wings N’ Ranch? And how do you want to destroy it? 30,000 people answered by writing an ending to the ad at writetheend.ca. The winning ending was selected, further developed, and produced into the final ad which ended in one flavour remaining for sale. Read Less
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Doritos The End

The Doritos THE END campaign started at Superbowl with a TV ad that asked consumers two questions: Which flavour do you want to destroy – Onion Rings N’Ketchup or Buffalo Wings N’ Ranch? And how do you want to destroy it? 30,000 people answered by writing an ending to the ad at writetheend.ca. The winning ending was selected, further developed, and produced into the final ad which ended in one flavour remaining for sale.
 
Awards
Canadian Marketing Association Awards (2012) BRONZE - Digital: CPG Food & Beverage
Canadian Marketing Association Awards (2012) BRONZE - Digital Not For Profit
Canadian Marketing Association Awards (2012) BRONZE - Community Engagement
Marketing Awards (2012) GOLD - Website / Microsite
Applied Arts Interactive (2012) - Craft: Art Direction
One Show Interactive (2012) - Merit
Webby Awards - People's Choice (2012)
FWA - Site of the Day (March 8, 2011)
Digital Marketing Awards (2011) GOLD — Interface Design / Navigation
Digital Marketing Awards (2011) SILVER — Animation/Motion Graphics
Digital Marketing Awards (2011) SILVER — Consumer Packaged Goods
Digital Marketing Awards (2011) BRONZE — Integrated Campaign
Digital Marketing Awards (2011) BRONZE — Copywriting
Atomic Awards (2011) - Brand Integration
 
 
Credits
Creative Direction — Karen Larmour, Ryan Spelliscy
Art Direction — Karen Larmour
Designer — Nick Bujnak
Flash — Jeff Vermeersch
Tech — Darrin Patey
3D Illustration — Steve McArdle