• Doritos The End

    The Doritos THE END campaign started at Superbowl with a TV ad that asked consumers two questions: Which flavour do you want to destroy – Onion Rings N’Ketchup or Buffalo Wings N’ Ranch? And how do you want to destroy it? 30,000 people answered by writing an ending to the ad at writetheend.ca. The winning ending was selected, further developed, and produced into the final ad which ended in one flavour remaining for sale.
     
  • Awards
    Canadian Marketing Association Awards (2012) BRONZE - Digital: CPG Food & Beverage
    Canadian Marketing Association Awards (2012) BRONZE - Digital Not For Profit
    Canadian Marketing Association Awards (2012) BRONZE - Community Engagement
    Marketing Awards (2012) GOLD - Website / Microsite
    Applied Arts Interactive (2012) - Craft: Art Direction
    One Show Interactive (2012) - Merit
    Webby Awards - People's Choice (2012)
    FWA - Site of the Day (March 8, 2011)
    Digital Marketing Awards (2011) GOLD — Interface Design / Navigation
    Digital Marketing Awards (2011) SILVER — Animation/Motion Graphics
    Digital Marketing Awards (2011) SILVER — Consumer Packaged Goods
    Digital Marketing Awards (2011) BRONZE — Integrated Campaign
    Digital Marketing Awards (2011) BRONZE — Copywriting
    Atomic Awards (2011) - Brand Integration
     
     
    Credits
    Creative Direction — Karen Larmour, Ryan Spelliscy
    Art Direction — Karen Larmour
    Designer — Nick Bujnak
    Flash — Jeff Vermeersch
    Tech — Darrin Patey
    3D Illustration — Steve McArdle