Doritos — Write The End
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About

About

The Doritos THE END campaign started at Superbowl with a TV ad that asked consumers two questions: Which flavour do you want to destroy – Onion R… Read More
The Doritos THE END campaign started at Superbowl with a TV ad that asked consumers two questions: Which flavour do you want to destroy – Onion Rings N’Ketchup or Buffalo Wings N’ Ranch? And how do you want to destroy it? 30,000 people answered by writing an ending to the ad at writetheend.ca. The winning ending was selected, further developed, and produced into the final ad which ended in one flavour remaining for sale. Read Less
Published:
Doritos The End
 
The Doritos THE END campaign started at Superbowl with a TV ad that asked consumers two questions: Which flavour do you want to destroy – Onion Rings N’Ketchup or Buffalo Wings N’ Ranch? And how do you want to destroy it? 30,000 people answered by writing an ending to the ad at writetheend.ca. The winning ending was selected, further developed, and produced into the final ad which ended in one flavour remaining for sale.
Awards
1 x Applied Arts Interactive
1 x One Show Interactive
1 x Webby
1 x FWA
1 x Gold Marketing Award
1 x Gold DMA
2 x Silver DMA
2 x Bronze DMA
3 x Bronze CMA
 

Credits

Creative Direction — Karen Larmour, Ryan Spelliscy
Art Direction — Karen Larmour
Designer — Nick Bujnak
Flash — Jeff Vermeersch
Tech — Darrin Patey
3D Illustration — Steve McArdle