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BRIEF Create a web experience to launch two new products: Doritos Jalapeno Fire and Pepsi Max Citrus Freeze. IDEA A full-length online comic a… Read More
BRIEF Create a web experience to launch two new products: Doritos Jalapeno Fire and Pepsi Max Citrus Freeze. IDEA A full-length online comic about two average guys who get superpowers from the new flavors of Doritos and Pepsi. The comic was drawn by hand for an authentic look and feel. We then added interaction, animation and games to increase engagement. The world of the comic extended into TV, print, out of home, social media, and PR. RESULTS Over 200,000 visitors in a single day. Average visit – over 7 minutes. MY ROLE Creative Direction CREDITS Agency: AMV BBDO Agency producer: Suzanne Melia, Abbie McLean Agency creatives: Scott Andrews, Prabs Wignarajah, Leigh Gilbert, Jez Tribe Digital Agency: Mill Digital Creative Director: Rodrigo Sobral Director: Jonathan Vuillemin Creative: Nick Morland, Haydn Kerr Art Director: Rodrigo Sobral, Nick Morland Copywriter: Haydn Kerr Character Design: Carlos Nieto, Jonathan Vuillemin Storyboard: Russell Hossain Illustrator: Reed Bond, Drew Green, Conor Ryan, Adam Willis, Carlos Neito, Arthur Larsen, Sam Taylor, Matt Patridge Animator: Jonathan Vuillemin, Roly Edwards, Matt Partridge, Linda Kalcov, Bali Engel, Nils Kloth, Kwok Fung Lam, Stephen Vuillemin, Dominic Burgess Technical Manager: Tony Volpe Developer: Jim Boswell, John Cotterell UX: Kieran Weir Project Director: Joel Godfrey Project Manager: Tim Johnson Read Less
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