Don't just stand there! Report and stop child abuse.

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    Background:
    Child abuse happens everyday, often in front of witnesses. 
    Unfortunately, in many cases, it passes unreported. 
     
    Thinking:
    Although child abuse is widely regarded as unacceptable, witnesses often choose not to react and report it. The goal of the campaign was to warn them that non-doing is as harmful as doing itself because it doesn't break the vicious abuse cycle. Pretty campaigns help, but sometimes people need to be a little… enlightened.
     
    Solution:
    A simple intervention on a traditional medium: With a little help of a motion sensor spotlight, people became participants and were faced with the consequences of turning the blind eye.
     
     
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    Señor – independent agency for communication and branding

    Billboard:
    Creative director / copywriter: Vanja Blumenšajn
    Account director: Iva Kaligarić
    Designer: Imelda Ramović / Ivana Rubelj

    Video:
    Director / Editor: Boris Miletić, Vanja Blumenšajn
    DOP: Ivan Slipčević
    Producer: Iva Kaligarić
    Postproduction: Sanja Šiljković
    Light: PaLiGaSi
    Photo: Damir Žižić
     
    Hrabri telefon:
    Ella Selak Bagarić
    Hana Hrpka
    Jelena Tomić
     
    A very special thanks goes to:
    Outdoor Akzent, Slaven, Petar, Marta, Ana, Katarina, Luka, Vedran, Lucien, Goran, Marko, Iva, Hrvoje, Marcela, Sanja, Avdin, Luka, Ivona, Maks, Đurđa, Ljiljana, Stipe, Željko and many others.
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