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About

About

Awards: IdejaX 2014 - finalist Bestadsontv - ad of the week
Published:
 
Background:
Child abuse happens everyday, often in front of witnesses. 
Unfortunately, in many cases, it passes unreported. 
 
Thinking:
Although child abuse is widely regarded as unacceptable, witnesses often choose not to react and report it. The goal of the campaign was to warn them that non-doing is as harmful as doing itself because it doesn't break the vicious abuse cycle. Pretty campaigns help, but sometimes people need to be a little… enlightened.
 
Solution:
A simple intervention on a traditional medium: With a little help of a motion sensor spotlight, people became participants and were faced with the consequences of turning the blind eye.
 
 
 
Señor – independent agency for communication and branding

Billboard:
Creative director / copywriter: Vanja Blumenšajn
Account director: Iva Kaligarić
Designer: Imelda Ramović / Ivana Rubelj

Video:
Director / Editor: Boris Miletić, Vanja Blumenšajn
DOP: Ivan Slipčević
Producer: Iva Kaligarić
Postproduction: Sanja Šiljković
Light: PaLiGaSi
Photo: Damir Žižić
 
Hrabri telefon:
Ella Selak Bagarić
Hana Hrpka
Jelena Tomić
 
A very special thanks goes to:
Outdoor Akzent, Slaven, Petar, Marta, Ana, Katarina, Luka, Vedran, Lucien, Goran, Marko, Iva, Hrvoje, Marcela, Sanja, Avdin, Luka, Ivona, Maks, Đurđa, Ljiljana, Stipe, Željko and many others.