Category: Alcohol & Beverage
Project tasks: CSR Campaign - TVC, OOH and Stand Design
Stand on the Beer Fest was the grand finale of the campaign. It is important to stress that this type of festivals are huge and oversized in every sence. Having that in mind, we had to create something that attracts attention. With the total of 12m2. So the idea was to build something funny, something that people would want to be part of and participate without spending too much money. We designed a driving polygon, with branded remote driven cars, environment, bridge and ads. Participants were obligated to take reflexes test and they wore Drunk Busters Goggles. It was huge success and the stand attracted great amount of attention.
When I go to party, everything clicks - music is good, my friends are with me, and my favorite beer.
But I don't have to be a genius to know that every time I drink I don't drive - because I don't want to spoil fun.
Wait for a bus, call a cab, take a walk, call a friend.
When I drink I don't drive, Apatinska Brewery
AD&D: Goran Pandža
Copy: Sonja Kovačević
Organization: Filip Marić
Animation: Miloš Gojković