Domaine de Canton
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About

About

We positioned this ginger liqueur to compete with upscale specialty spirits, creating a exotic brand narrative and French-Indochinese aesthetic t… Read More
We positioned this ginger liqueur to compete with upscale specialty spirits, creating a exotic brand narrative and French-Indochinese aesthetic to capture the attention of a market increasingly interested in sophisticated cocktails. Read Less
Published:
After our client launched this French ginger liqueur brand, he realized that it needed some polishing to better reach its target market. When they invited Mucca to reposition the brand for its market of cocktail enthusiasts and expert mixologists, we responded with an enthusiastic, “Oui!"
 
Both the design and the product have garnered rave reviews, and Domaine de Canton has become an internationally successful brand, trumpeted by Oprah and appearing on “Iron Chef.” The brand identity we created has since continued to evolve with the rapid growth of the product’s market.
 
For more Mucca, visit us at www.mucca.com
To see more of our work, visit our Behance profile or www.mucca.com.