Doğuş Otomotiv // İlk Arabam

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  • Doğuş Otomotiv
    "My First Car" concept presentation
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    Doğuş Otomotiv is one of the biggest leading distributors of the wholesale imported automotive market in Turkey.
     
    In 2012 they decided to launch a "Safe Driving Techniques" course aiming young people between the ages 18-25. The project was never launched; all of the work seen here is from the concept presentation.
  • Agency: McCANN Istanbul
    Creatives: Taygun Dömbekçioğlu, Sedef Heper Özaşkınlı, Mert Demirhan
  • Logo
  • Print ads
  • Direct mailing / RFID Key Holder
  • We aimed to send "İlk Arabam" kits to the people signing up for the event. The kit included an invitation to the "Safe Driving Techniques" event, an RFID key holder and a card which explains the function of the key holder.
     
    RFID refers to "radio-frequency identification" and is the wireless non-contact use of radio-frequency electromagnetic fields to transfer data for the purposes of automatically identifying and tracking tags attached to objects.
     
    The attendees were supposed to bring their RFID key holders to the event. Once their social media accounts are connected to their key holders, it would be possible for them to share their "İlk Arabam" experience through Facebook, Twitter and other social media.
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