We aimed to send "İlk Arabam" kits to the people signing up for the event. The kit included an invitation to the "Safe Driving Techniques" event, an RFID key holder and a card which explains the function of the key holder.
RFID refers to "radio-frequency identification" and is the wireless non-contact use of radio-frequency electromagnetic fields to transfer data for the purposes of automatically identifying and tracking tags attached to objects.
The attendees were supposed to bring their RFID key holders to the event. Once their social media accounts are connected to their key holders, it would be possible for them to share their "İlk Arabam" experience through Facebook, Twitter and other social media.