ROSES AWARD BRIEF
BRIEF: It’s your task to brand Doggerland, a new underwater discovery centre in an area off the North East Coast of England. The discovery centre will also include a museum of found artefacts and a hotel.
THE MESSAGE: Doggerland was an area between Northern Scotland, Denmark and the Channel Islands. It is a huge area of land which was swallowed up into the North Sea thousands of years ago. It was believed to have been home to tens of thousands of people before it disappeared underwater. Scientists and developers are planning an exciting new attraction, which is, in effect, an opportunity to brand a new underwater town/city that is rich in history.
For the brief we decided to collaberate using Daniel's art working and photography abilities and James' copywritting ability and making use of both our ideas generation skills.
After a vast amount of research into Doggerland we found that around 18000 years ago Doggerland linked Britain to mainland Europe. Further research told us that mammoth bones had been found under the North Sea where Doggerland once was. This was the main source of inspiration for our logo which shows a mammoths profile using negative space.
After researching existing discovery and sea life centres we found that their main target audience was families with young children but since there was no specification of a target audience on the brief we decied to focus on adults because they will be the ones paying for the tickets and they will want to get as much enjoyment from it that the children would.
It's easy to photoshop a company's logo on to a uniform and merchandise but we wanted to bring the brief to life by designing and producing our own t-shirts, uniforms and souvenirs which was challenging but worth it in the end.
With us wanting to bring the brief to life we wanted this branding experience to be as realistic as possible so that's why we created a logo style guide showing what variations could be made to the logo and its typeface.
Thanks for taking the time to read through this and it was a pleasure for both of us to work on a Rose's Awards brief.