• Dog Fancy
    A Magazine Redesign
  • Having chosen a magazine that I felt was unsuccessfully designed; the opportunity was to recreate it with acute attention to grid, typography, and audience appropriateness.

    Dog Fancy is a magazine that is read by dog owners, breeders, enthusiasts, and veterinarians. Therefore, I felt that the magazine should have a bit more sophistication and a lot less gradients. Opening up the grid and changing the colors and type choices to be a little less playful really gave this magazine the face-lift it needed.
  • before the redesign