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An in-depth magazine redesign
Dog Fancy
A Magazine Redesign
Having chosen a magazine that I felt was unsuccessfully designed; the opportunity was to recreate it with acute attention to grid, typography, and audience appropriateness.

Dog Fancy is a magazine that is read by dog owners, breeders, enthusiasts, and veterinarians. Therefore, I felt that the magazine should have a bit more sophistication and a lot less gradients. Opening up the grid and changing the colors and type choices to be a little less playful really gave this magazine the face-lift it needed.
before the redesign