Dog Amigo is a startup currently in private beta that aims to become a social networking website connecting local dog owners. Dog Amigo approached F&T Creative as an early stage startup with a limited budget looking to identify the features necessary to create a viable product.
According to the Humane Society, there are 77.5 million owned dogs in the United States, and nearly 40% of households own a dog. While according to the infographic from lab42 stating 14% of Facebook users (112 million) have created a profile for their dog, the user experience is not great, opening the market for Dog Amigo.
F&T Creative worked closely with the founders of Dog Amigo in a variety of iterations and creative options ultimately manifesting 40 pages of UI design and intricately detailed layout, logo design, and social media integration. Our mission was to transform a concept into a truly impressive web experience, mission complete.