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Kraft Foods approached us to redesign the logo and packaging of their Diver line of kids biscuits. The image was clearly outdated and in need of … Read More
Kraft Foods approached us to redesign the logo and packaging of their Diver line of kids biscuits. The image was clearly outdated and in need of a revamp. We made the type thick and playful and introduced a milk splash to promote healthy eating habits. For the packaging design we made colorful and playful illustrations to appeal to young kids. Read Less
Published:
Diver Identity Rebranding & Packaging
Identidade e Packaging Diver
Main Diver Logo
Diver Maria Logo
Packaging
Bulk packaging
Info:

Kraft Foods approached us to redesign the logo and packaging of their Diver line of kids biscuits. The image was clearly outdated and in need of a revamp. We made the type thick and playful and introduced a milk splash to promote healthy eating habits.

The logo was also executed to work well with existing sub brands like Diver Maria and partner brands like Diver Noddy and Diver Panda.

For the packaging design we made colorful and playful illustrations to appeal to young kids.

A identidade da marca de bolachas infantis Diver precisava de uma plástica.

Fomos chamados para lhe dar força e torná-la apetitosa para os mais pequenos. O logótipo baseia-se em letras gordas tridimensionais e cheias de energia. Um splash de leite suporta a pinta do “i” como quem molha uma bolacha no leite antes de a comer.

As embalagens de Diver Maria reflectem o novo posicionamento mais moderno e divertido da marca, sem esquecer os valores nutricionais e educativos.