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The most magical typeface on earth? Perhaps. Cina Associates collaborated with Disney to create nine custom typefaces. We were tasked to deliver … Read More
The most magical typeface on earth? Perhaps. Cina Associates collaborated with Disney to create nine custom typefaces. We were tasked to deliver a typeface family that could represent Disney's rich history, but also look toward its future. Above all, the typefaces needed to be legible and appealing to children, but also sophisticated enough for adults. The primary goal was to develop a design that worked well with Disney's new website and could also translate into a variety of offline applications. No easy task! We took no shortcuts to create a typeface whose personality is, well, very Disney! Working with them was one of the best experiences we have ever had, a real dream come true! Read Less
Published:
The most magical typeface on earth? Perhaps. 
 
Cina Associates collaborated with Disney to create nine custom typefaces. We were tasked to deliver a typeface family that could represent Disney's rich history, but also look toward its future. Above all, the typefaces needed to be legible and appealing to children, but also sophisticated enough for adults. The primary goal was to develop a design that worked well with Disney's new website and could also translate into a variety of offline applications. No easy task! 

We took no shortcuts to create a typeface whose personality is, well, very Disney! Working with them was one of the best experiences we have ever had, a real dream come true!
Services and Job Specs:
9 Multi-Weight and Style Family
Exclusive Rights
Online and Offline Typeface
Font Concept and Development
Complete Spacing and Kerning Pairs
330+ Characters
30+ Languages
Formats Delivered: OTF, TTF, EOT, SVG, WOFF



Credits:
Direction and Design: Michael Cina, Matthew Desmond