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We have been working on the design of the corporate image of Panenka, an online sports products store. Our intention was to present a completely … Read More
We have been working on the design of the corporate image of Panenka, an online sports products store. Our intention was to present a completely new image transmitting the sports values. Read Less
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We have been working on the design of the corporate image of Panenka, an online sports products store. Our intention was to present a completely new image transmitting the sports values.
To do that, we investigated on competition, triumph and glory because they are the most common values and aspects when it comes to sports.
 
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Hemos estado trabajando en el desarrollo de la imagen corporativa de Panenka, una tienda online de artículos deportivos.
Nuestra intención era presentar una nueva imagen que transmitiera los valores del deporte. Para ello investigamos sobre competitividad, triumfo y gloría yaque son tres características habituales en el mundo del deporte.
Corporate Identity
Once had we desgined what we wanted to show, we began with the sign. We reinforced it with different graphic elements like the horizontal ribbon and the bay. We played with these elements because we wanted to end up with a badge.
 
 
Identidad Corporativa
 
Una vez definido lo que queríamos transmitir, empezamos con el escudo.
 
Lo reforzamos con distintos elementos gráficos, como son la cinta horizontal y el laurel, dando resultado un logotipo con forma de escudo, que nos trasladan a esos conceptos y valores que buscamos.
The final touch was the Latin theme “ Ad altiora tendimus” that appeals to motivation and competition no matter how hard things get.
 
La guinda final fue, el lema en latín " Ad altiora tendimus" (a lo alto tendemos), que apela a la motivación y a la competición
Corporate Aplications
Aplicaciones corporativas